search engine optimization

You can have the greatest web site in the world, but that wont matter much if people can't find you. There are over 100 different factors that Google looks at when they evaluate a site, from technical issues to fresh content to links from other sites. Ranking well in the organic search results for popular terms can drive an incredible amount of targeted traffic to your site.

Obtaining and maintaining a top ranking can be a difficult task, as the search engines are constantly changing and updating their algorithms and the way they display the search results. It’s important to stay on top of the latest changes to make sure your site doesn't suffer from a loss of traffic.

These are the several main areas of focus in a search engine optimization campaign.

Technical Issues

Many web sites are not ranking well because of technical issues, whether it's server down time or a content management system that creates search unfriendly urls. It's important to know what to look for so you aren't inadvertently shooting yourself in the foot.

Keyword Research

It's important to know what your customers want and what keywords they are using to search for the products and services you offer. There are a variety of tools that can be used to get a clearer picture of the words and phrases your site should be targeting to rank well for.

page Tags

One upon a time, page titles and meta tags ruled the search engine universe. No longer the case, they are still important. The title tag is still a factor for ranking well, and the meta description is important for encouraging searchers to click on your listing.

Content Development

Perhaps the number one long term strategy to rank well in the search engines is to create fresh, unique content on a regular basis. Over time, your site will become an authority in its field and those high organic rankings will be yours for the taking.

Link Building

Just as important as fresh content, links from other web sites are an important factor that is used to judge how important your site is. While it's true that if you create unique, compelling content, links will come naturally, it certainly doesn't hurt to jump start the process. Chances are your competitor isn't sitting there just waiting for the links to come in. We can advise on a number of link building strategies depending on your market and your goals.

Contact us today to find out how search engine optimization can boost the exposure of your web site.

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